My Blogs

ESG and Financial Performance: What Indian Companies Reveal

Published on September 15, 2025

This project involved running linear regression on ESG performance data of Indian companies. I analyzed 50 data points and refined variables to improve the model.

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Market Segmentation

Published on August 08, 2025

This segmentation study highlights that customer data isn’t just numbers—it’s strategic insight. By uncovering distinct behavioral and financial patterns, KTC Company can shift from broad-based marketing to precision targeting. As businesses strive to personalize experiences and optimize resource allocation, data-driven segmentation becomes a powerful lever for growth and customer loyalty.

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